For those of you who read the blog posts with any regularity, you know this already. For those of you who are new readers, a full day of doing display work at the shop is my idea of pure bliss. There is just something about a full day of creativity, of just opening myself up to the visual world. Pure heaven for me. It is almost like I go into a trance. Some people visualize words or numbers, I visualize displays. Row after row of product, table after table of goods put together.
The shops looked a little ragged after the Holiday season. It is just the nature of the business. The goal is to make them sparkly for the new year. It is a challenge all of us take on at WK as soon as January 2nd rolls around.
To put the pieces of the visual puzzle back together.
Heather pulled the front table together with a message for 2013.
While Amy put back together and refreshed what we lovingly refer to as birdland.
I love mixing in something vintage to the displays.
And if a grouping of flashcards can be included–even better.
The stunning Denise Fiedler hydrangea looking great under the giant cloche pulling the whole table together.
Then let the layering begin. I really like having tons of variety together on a table, and trying to make sense of it all. Displaying by color is something I began doing as far back as when I had my wholesale showroom. It has become a Watson Kennedy trademark. I thinking it ends up pulling all the disparate pieces together making them a collective whole.
Potted plants and fresh flowers always finding a home.
There is just something so refreshing about seeing multiples of one thing lined up. I really like the abundance of it.
When I won the national Retail Excellence Award a few years ago in New York, I made comment in my acceptance speech how the hat I most like to wear as a retailer is the display hat. There is just something I feel while doing it–a freeness. Sort of like it is what I am supposed to be doing. It just makes me feel incredibly happy, creative and complete.
A lovely Sunday to you all.
Spring brings such a profusion of flowers, so it is easy to pick & choose to create a special table setting. But for those times that you are coming up dry finding a bloom that speaks to you, also look to the produce aisle. Vegetables can offer clever alternatives to flowers. In both these cases, asparagus just seemed to go the trick for each table being set. The above needed another little something along with the white tulips for the table in town. The below being the only centerpiece on the long zinc table at the beach. Extra added bonus, you get to cook up the display at a later date. The asparagus became a lovely addition with a piece of fish last night, roasted in the oven, for dinner.
