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Shop Vignettes

With November 1st turning up on the calendar, as a shopkeeper, my to-do list is long but the tasks are quite fun while being plentiful. Arriving back to the shops yesterday it was fab to see some super full vignettes filled with all sorts of goodies as the gift giving season kicks off.



 

 

Like a Puzzle

I liken doing the shop displays to working on a puzzle. In this case a very layered, product heavy visual puzzle. You try a piece, it does not fit, you try another. Last week was a string of non-stop display work days, moving lots of product from the front of the store to the back area display, to condense and have the ‘bar food’ be mixed in with all the glassware and cookbooks. Abundance is a big part of my design philosophy for WK, as I think options for customers is key. But it is easy to have all those options become overwhelming. That is where a nice, pleasing to the eye display comes in. The cohesiveness allows the eye to rest on a certain area and not be overwhelmed. I am sure there are many schools of thought on this subject, but I have always approached it personally. It is what pleases me visually so in turn I hope it resonates with our customers. Here is what got a little re-do.



 

 

Spring Cleaning 

The last few days have been all about a little Spring cleaning at the shops along with a bit of re-display. There is something incredibly comforting & therapeutic about taking everything off of a shelf or out of a case, cleaning it, and then putting it all back together again. The rhythmic pattern of the cloth on the surface almost a meditation. The same is true for all of us at home. It gives you a fresh canvas to try new combinations of things. Your eye sees new possibilities. The dust bunnies disappear and a whole new way of seeing your objects/possessions/treasures presents itself. 



 

 

Shop Vignettes 

The light has just been so awesome in the late afternoon into the early evening this past week. As I walked around tidying up some of the shop displays, I clicked away at a few vignettes. Some with an assortment of goods, others nice and tidy and fully stocked. The amount of product arriving this time of year is pretty off the charts, which is incredibly fun, tons of work, and hugely satisfying at the end of a long, busy day. I like to take a few moments of quiet to soak it all in and enjoy the effort that has gone into the process. I liken it to taking a moment to sit and enjoy the silence before guests arrive for a dinner or a party. Happy Saturday all!










 

 

WestWard Sunny Moments

Oh wow, we had a day yesterday that was much needed. Full of sunshine, the light just incredible. I snapped away a bunch of images throughout the day to share with you all today. 

For those of you who are new to WestWard posts, it is many flights of stairs down to the house from where we park the car. 

And then another few flights of stairs down to the beach. The boat traffic yesterday was crazy good.

Red, white & blue play a major part in the overall aesthetic. Doors, windows, locker baskets, shelves–are mainly left uncovered/open to give a light-filled relaxed vibe to the whole experience.


Flowers always find a spot here & there to catch our eye.

When we are here, it is all about relaxation and recharging. The sounds of the water, the birds, the trees swaying in the wind, become the music.


Winter was pretty intense this year, with record breaking rain, making the sun yesterday incredibly welcome. WestWard has been in our life for close to 20 years, and we still pinch ourselves each time we are here. Last night was the first of the season for supper outside. Today we haul out the dining table from inside to out, where it will remain until Autumn–where many more memories will be made in the coming months.



 

 

Spring Refresh, Part Two

The best part about a ‘refresh’ whether it is at one of the shops or in your own home, is it enables you to see your possessions in a different light. Just the mere fact that objects are placed in a new position gives them new life. You see things differently.

Case in point, our ‘art’ section. It got a completely new home and totally different than it did when it was laid out on the big green vintage tanker desk. All the exact same goods, but totally different visually on this display unit.

The Le Jacquard Francais napkin sets and the Gien plates taking the spot where the art section had once been, bringing together the rest of the display with the stacks of French dish towels.

Our ‘kids’ section is ever growing and is now right next to the art supplies tying it all together.

Cook book anyone?

We turned one of the tables into a dining table so I can set it once a month with a new setting to show all the different ways things can be mixed & matched. The below, bringing all the black and white and creamy product together which is always fun as the products are often changing so it is interesting to see things mixed together. The new artwork encaustic blocks by local artist Theresa Stirling just dreamy and bringing the entire display together.



 

 

Spring Refresh, Part One

As I write this from my comfy chair on the island with Bailey snuggled up right next to me on my left side, my body still a bit stiff from moving displays around for four days–but my soul is energized having spent those hours doing one of my all-time favorite activities, display. Armed with Amy, Heather & Olivia by my side (over a combined 40 years of WK creativity by these 3), we tackled almost every vignette in the 3000 foot space. We laughed, we chatted, we laughed some more, all the while creating as we went. Oh, I should not forget coffee. Lots of coffee was consumed.

Picture the three of them standing with their arms stretched high holding the above heavy birdcage while I am on a ladder between them bolting it into the wall. I initially had the drill set on ‘reverse’ and could not for the life of me figure out why the first screw would not go into the wall. We laughed until we cried with laughter.

Fun to get a big grouping of John Derian up on the wall.

The London and Paris displays had been combined and are now each their own areas so they can spread out as they are ever growing.

The nautical area moving to where the bird section had been, getting a major refresh as some stellar artwork got added to the section.

Paper napkins & guest towels now get their own display unit along with a few other lovelies.

Even the big green window display looking out on to Spring Street got a little love with the addition of some new product that recently arrived. New goods always add a freshness to a vignette.

Reds, creams and earthy colors stepping up to the plate and getting their own area, living across from the lavender & blue wall.

We like to group most ‘like’ goods together, creating a visual story. Sometimes the color of an item warrants being included. Sometimes something is added for pure whimsy, other times because it is truly the only spot we have left in the shop. It is all very scientific. Insert very large smile. End result, hopefully a visual feast.

All the above from the front part of the space. Tomorrow gets the back of the shop vignettes. 

Happy Sunday everyone! Sending love from WestWard, T



 

 

It’s the Little Things by Susanna Salk

20160311-074945.jpg It’s the Little Things: Creating Big Moments In Your Home Through The Stylish Small Stuff the newest book by Susanna Salk is out this week. I say cheers to the stylish small stuff! All the little extras in our homes are truly what make a house a home. A favorite piece of pottery bought on a trip to Italy, seashells gathered on memorable beach walks, artwork snatched up at an art school auction–all little things that bring meaning into our spaces and our hearts. This book is filled with page after page of design inspiration to delight & encourage us all to find joy in the little things. Susanna has amassed a roster of some of my favorite design folks (Alessandra Branca, John Derian, India Hicks, Bunny Williams, Ken Fulk, Tilton Fenwick, Howard Slatkin, Charlotte Moss) who have opened up their homes to show us rooms/vignettes that inspire them. I am always most interested to see their own homes as it is so personal and often distills the very essence of their style. I was delighted when Susanna asked me at my New York book signing party for Style & Simplicity if she could highlight our kitchen at The Gainsborough for her book. Filled with green, green, green we are honored to see it on the pages in such esteemed company. This is most certainly a great gift book, but one you will definitely want to keep for yourself too. She has graciously sent me signed bookplates so each copy we sell with have a little extra special bonus. We are more than happy to wrap as a gift, just ask. A true gem filled with oodles of fresh ideas.

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A Quick Window Refresh

20160226-071520.jpg Changing out the windows and keeping things nice and fresh is akin to what we all can do at home when you have a few moments. Moving things around does not always mean having to move the big pieces. For these windows, I left all the bones in place. I kept the tables, lamps, chairs and mirror right where they had been. Only the small items were replaced. It is amazing how different they look and feel with only swapping out goods from the shop floor. For home, just changing out or moving around accessories/objects can give you an instant refresh to a room, which can take little to no time.

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Shop Snapshots

It has been a few hopping weeks and I kept getting distracted from snapping away images of our latest shop re-do at the First & Spring location. Re-do, it is such a funny word. Think rearrange, move around, re-display. You get the picture. 3 to 4 of us, five days solid, moving, thinking, sweating, laughing, sweating some more, displaying, and moving some more. Most of the 1500 feet of the back portion of the shop was re-worked, along with a few displays up front, so by the end of the week, were were tuckered out. But we are so happy with the results. It is much more open & airy with more spots to linger, which is always a huge goal of mine when thinking shop displays. It is paramount that the customer feel completely at home and if time permits, that they can linger and get lost in the shopping experience. I think what we did enhanced that experience. Here is a quick look.

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20150914-111417.jpg The front section of the shop got a new “orange land” as well as the design books finding a new home, the front table getting a woody, autumnal spin and one of the front windows getting a beach-y refresh. Fun to have things mixed around all feeling fresh & new as we head into Autumn.

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