Back to New York

June 10, 2011

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It is hard for me to be in New York, whether for business or pleasure, and not pay homage to Bergdorf Goodman. I have been a fan of the store for some 20+ years, and I always draw inspiration from it.

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The windows are always stellar and a huge visual treat. The small bird window was sublime, and had a tremendous amount of detail for such a small window. The large window with it’s organic theme made my heart sing. The varying shades of earth tones with feathers and fronds was top notch.

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The store carries many of the finest brands, and the people watching is out of this world. My only disappoint this visit was I was not “wowed” on the home section floor as I have been in the past. While the product was still amazing, many of the displays lacked punch. It really shows how much work it takes to keep things fresh & evolving, and that displays are not always going to hit a home run. In the past, displays were more creative vignettes, while this visit much of the same product was just grouped together–in my mind lacking a level of creativity. What I took away from the experience, is how important it is to keep the displays fluid and fresh.

It was and always will be at the top of my list when I am in the city. When I returned home, I had a lovely Bergdorf Goodman box waiting for me as a “thank you” from Pam, who joined me on this adventure. It was a perfect way to end the trip.