When I was at the New York show, I was asked by a trade publication, “What do you do to make Watson Kennedy stand out in the retail field?” Without hesitation, I answered, “Try and not be like all the others. Tell my own unique story thru product and displays, and to have goods that are not over-saturated in the market.” I like mixing it up. If we carry something, believe in it. Go deep in products that make you stand out. One small example for me is letter ephemera. I have always loved words. I decided to take that passion and bring it into the shops by way of product. Bowl after bowl, platter after platter of letters.
That then inspires me to add to the collection when I am on buying excursions. On our trip to Charleston/Savannah/Asheville in January, we stumbled upon vintage wood blocks. Then we found more. And more. The blocks fit the letter theme I like for the shops, and have been a fun addition.