Inspired by a visit to the Veuve Clicquot vineyard in Reims, France’s Champagne region, Alina Roytberg returned from her trip and shared every sensory detail with her husband, Lev Glazman. Normally that would just make for a great shared story between spouses with a glass of bubbly in hand. But as co-founders of the company, Fresh, it means so much more.
Lev began experimenting with champagne and pinot noir accords that eventually evolved into the scent, Citron de Vigne. The unisex scent has been a best-seller the moment we began selling it at Watson Kennedy.
I first met Alina & Lev while we were all exhibiting our wares in San Francisco in the mid 90’s at the gift show at the Moscone Center. Fresh was exhibiting the aisle over from where I was showing goods in The Watson Kennedy Collection booth. Fresh was one of the very first orders I wrote when I opened the shop in the Market in 1998. From day one, they have created some of the world’s finest scents. Citron de Vigne, continues in that fine tradition.