It is that day again. A day when small business takes center stage. I love that it is the focus today, but I also think the emphasis of shopping and eating at small businesses is a practice that should be in our minds throughout the year, not just one day. Of course I believe that–it is such a big reason why I do what I do. And I know so many of you feel the same. Small business is what gives a city or town its flavor. It is that shop with the fabulous owner that greeted you, told you an interesting story of where she found the good you are purchasing, and then graciously wrapped it up, that you still remember to this day almost 10 years later. Or that family restaurant where the kids of the family sat and worked on homework at one of the tables while their parents cooked away making a memorable meal for you. The word authentic is one of those buzz words that is starting to get slightly overused, but it applies here in spades. You are being treated to an authentic, one-of-a-kind experience when you frequent a small business. So I like to think of this day as a reminder to all of us. Shopping or dining for the lowest price is not the only factor in deciding how to spend our bucks. It is the experience, the memory. I know so many of you feel this way too, so I hope this does not come across as preachy. Just a reminder to myself and all of us, on this very cool day of shopping/dining small.