For those of you who read the blog posts with any regularity, you know this already. For those of you who are new readers, a full day of doing display work at the shop is my idea of pure bliss. There is just something about a full day of creativity, of just opening myself up to the visual world. Pure heaven for me. It is almost like I go into a trance. Some people visualize words or numbers, I visualize displays. Row after row of product, table after table of goods put together.
The shops looked a little ragged after the Holiday season. It is just the nature of the business. The goal is to make them sparkly for the new year. It is a challenge all of us take on at WK as soon as January 2nd rolls around.
Then let the layering begin. I really like having tons of variety together on a table, and trying to make sense of it all. Displaying by color is something I began doing as far back as when I had my wholesale showroom. It has become a Watson Kennedy trademark. I thinking it ends up pulling all the disparate pieces together making them a collective whole.
When I won the national Retail Excellence Award a few years ago in New York, I made comment in my acceptance speech how the hat I most like to wear as a retailer is the display hat. There is just something I feel while doing it–a freeness. Sort of like it is what I am supposed to be doing. It just makes me feel incredibly happy, creative and complete.
A lovely Sunday to you all.